En enda Coop butik vinner över ICA
October 4, 2013
Handelskammaren – check.
May 5, 2014

Föreläsning på TEDx Stockholm

Jag har haft nöjet att slå ner ännu en milstolpe i mitt korståg för bättre PowerPoint-användande! Den här gången hade jag den eminenta möjligheten att få leverera 18 njutningsfulla minuter på TEDx Stockholm. Så grymt kul att få komprimera ämnet och med ännu rappare exempel få fram samma betydelse i budskapet. Så håll till godo, njut och sprid den vidare till alla ni känner som behöver inspireras i sitt sätt att använda PowerPoint.


  1. Inatomi says:

    To Sir David Phillips,

    Firstly, greetings. I am a senior-high school student in Japan, and was recently fascinated by your TEDx Talk on “How to avoid Death by Powerpoint”; it gave me a fresh view on the subject, and also taught me new techniques on improving my current presentation. I have had an interest in the subject for a couple years (about seven now, in fact), and am regularly using such techniques whenever I must present. I am also planning to hold a quick presentation on “How to present without murdering” towards junior high schoolers. However, my thoughts regarding “a good Powerpoint” differ slightly from the one that has been done on TEDx. I would like to ask some opinions on my “version” of an ideal Powerpoint.

    My concern is mainly on the use of objects and slides; I believe that even six is too much for many situations; I only use 0-2 words and an accompanying picture or two per slide. The content would be related to a word I would want to stress on my speech. Furthermore, I allot a very short amount of time on each slide: five to ten seconds, twenty seconds at maximum per slide. I do this based on the same thought: that “slow” slides and too many objects cannot keep the attention of the audience for long. Also, it is based on the psychological fact(belief) that one keeps the most attention to a slide in the first four seconds. Would this be rather effective or counter effective?

    I believe that the “target market” – the age group of the audience – may also play a role in how to pace presentations. It is said that the younger the audience is, the shorter the attention span becomes. My “target market” is usually towards youths – teenagers, both junior and senior high students. Do you think it would be better to change the pace depending on who I am presenting to?

    I believe that the problem here in Japan is that most school curriculums do not teach the use of Powerpoint: we must learn it ourselves. This usually leads to the “nightmarish” presentations – reading off the powerpoint, sometimes posting the entire script onto one slide (most ghastly!) and presenting/reading it. I hope to take the lead in creating a better Powerpoint in Japan and help put an end to the mental massacre going on in our world.

    I apologize for any unclear and/or grammatically incorrect parts in this email. English is my second language, after all.
    Thank you in advance.

    Yours Sincerely,

    • Dear Inatom!

      Thank you very much for your kind comments and appreciation!

      My responses to your questions.

      1. The fewer object you have, the better it is. 1 Is amazing and 6 is an absolute maximum before the brain grows tired of the stimuli.

      2. Even though I’ve never read a study that shows that the first 4 seconds of showing a slide ”keeps the attention”, I can logically understand why and the reason must be that changes stimulate attention. So by changing slide you create attention. I wouldn’t believe it’s got to do with anything but ”change” = Instinct. Therefor I cant agree with you on slow slides. Attention in itself should not be created by the slide but by the presenter who interacts with the slide and integrates the content in to his or her presentation by pointing to the objects in the slide.

      3. In regards to pace and attention span. There may very well be a difference in attention span among people, it does not necessarily have to do with age. If you walk in to a CEO at a top company you are given a maximum of 2 minutes to get your message across. Attention comes down to interest and relevance. When we find something interesting and relevant we produce dopamine which controls our focus. Now some youths use their mobile phones a lot, and computers which are the biggest dopamine injectors possible. so what you in that case have to do – is to compete with the dopamine injection of those devices thus leading to a shorter attention span. But not all youths use mobile and computer devices to that extent and therefor it’s not down to age but rather social and culture influences.

      4. Thank you and I Love your ending! Please do fight bad PowerPoints in Japan! The more we are the faster we will win the war against neural executions happening in conference rooms and auditories all over the world!

      Good luck!

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